Part One Management of Publishing Industry in General
Chapter 1 Publishing Management Theory and Practice
Section A Strategic Planning-Top Management of Publishing Firms
Section B On Management to Meeting the Specific Needs of Consumers
Chapter 2 Corporate Organization and Structure
Section A Simon & Schuster
Section B University Presses
Part Two Career Opportunities in the publishing Industry
Chapter 3 Book President and Packager
Section A Book President
Section B Book Packager
Chapter 4 Editor-in-Chief and Senior Editor
Section A Editor-in-Chief
Section B Senior Editor
Chapter 5 Executive Secretary and Financial Manager
Section A Executive Secretar
Section B Financial Manager
Chapter 6 Middle-Level Managers
Section A Marketing and Advertising Director
Section B Art Director
Part Three Publishing Industry In the 21st Contury
Chapter 7 Irrational Exuberance and Technological Impact
Section A Irrational Exuberance
Section B The Impact of Technology and the Internet on Copyright Protection and Book Sales
Chapter 8 Publishing Confronts the 21st Century
Section A The Future Is Not What It Used to Be
Section B Substantive Problems Confronting the Book Publishing Industry
Appendix: Key to Reading Comprehension Questions
^ 收 起 
缺书网
扫码进群