十天搞定外贸函电（白金版）
目 录内容简介
天 前期联络 Pre-business Contact 1
1．邀请客户见面 Requesting Business Appointment
2．讨论时间地点 Scheduling Visiting Itinerary
3．取消本次会面 Cancelling The Meeting
4．见面后的跟进 Follow-up After Meeting
5．展会后的联络 Contacting After Fairs
6．开发潜在客户 Developing Potential Customers
7．介绍自己的优势 Introducing Our Advantages
8．突出专业素养 Highlighting Specialties
查看完整
1．邀请客户见面 Requesting Business Appointment
2．讨论时间地点 Scheduling Visiting Itinerary
3．取消本次会面 Cancelling The Meeting
4．见面后的跟进 Follow-up After Meeting
5．展会后的联络 Contacting After Fairs
6．开发潜在客户 Developing Potential Customers
7．介绍自己的优势 Introducing Our Advantages
8．突出专业素养 Highlighting Specialties
查看完整
目 录内容简介
《十天搞定外贸函电》自出版7年来累计销售十余万册，不止帮助读者提升函电写作水平，更重要的是培养了一套实用高效的外贸谈判思维模式。近些年，外贸环境、沟通方式、国际主流邮件的写法和思维架构都发生了变革，作者的从业经历也更加笃厚，基于以上变化，作者对本书进行了如下几点修订：
1.梳理百余种外贸业务情景，以全新外贸思维模式为指导，处理业务棘手问题；
2.增加提纲挈领模块，重新编写或更新邮件，分享地道、精简、与时俱进的电邮内容和写作手法；
3.将函电写作与业务操作技巧融合，告别就函电讲函电的传统模式，助你提高订单成交率。
1.梳理百余种外贸业务情景，以全新外贸思维模式为指导，处理业务棘手问题；
2.增加提纲挈领模块，重新编写或更新邮件，分享地道、精简、与时俱进的电邮内容和写作手法；
3.将函电写作与业务操作技巧融合，告别就函电讲函电的传统模式，助你提高订单成交率。
目 录内容简介
天 前期联络 Pre-business Contact 1
1．邀请客户见面 Requesting Business Appointment
2．讨论时间地点 Scheduling Visiting Itinerary
3．取消本次会面 Cancelling The Meeting
4．见面后的跟进 Follow-up After Meeting
5．展会后的联络 Contacting After Fairs
6．开发潜在客户 Developing Potential Customers
7．介绍自己的优势 Introducing Our Advantages
8．突出专业素养 Highlighting Specialties
第二天 商务往来 Running Business
Part 1 询盘处理 Dealing With Inquiries
9．回复新客户的询盘 Counteroffer To New Inquiries
10．回复有针对性的询盘 Counteroffer To Specific Inquiries
11．回复语焉不详的询盘 Counteroffer To Non-specific
Inquiries
12．跟进老客户的询价 Inquiry Follow-up For Current
Customer
13．给客户推荐新产品 Recommending New Product
14．回答客户的各种问题 Replying Multiple Questions
Part 2 报价处理 Offer Methods
15．快速准确的报价 Prompt & Accurate Quotation
16．详细专业的报价 Detailed & Professional Quotation
17．应对客户的砍价 Discussion On Pricing Bargain
18．多轮价格谈判 Price Negotiating
19．终确定价格 Final Price Confirmation
Part 3 细节处理 Detailed Issues Follow-up
20．给客户准备样品 Preparing Samples For Customers
21．向客户询问到付账号 Requesting The Courier Account
22．请客户支付样品费 Requesting Sampling Charge
23．询问样品是否满意 Asking For Sample Evaluation
24．讨论包装问题 Packaging Issues Discussion
25．讨论颜色问题 Colors Discussion
26．确认设计稿 Artwork Confirmation
27．了解客户的其他需求 Acknowledging Other Requests
第三天 订单操作 Orders Follow-up
Part 1 订单确认 Order Confirmation
28．收到客户订单 Receiving PO
29．付款方式谈判 Payment Terms Discussion
30．付款细节交涉 Negotiating Payment Issues
31．终订单确认 Confirmation For Final PO
32．给客户形式发票 Sending Out PI
Part 2 产前准备 Pre-production Preparation
33．准备产前样 Preparing Pre-production Samples
34．下单给供应商 Placing Order To Supplier
35．紧急修改包装 Packaging Re-confirmation
36．重新制作订单 Receiving Revised PO
37．重新制作形式发票 Making Revised PI
38．重新准备样品 Re-arranging Samples
Part 3 生产装运 Production & Delivery
39．告知客户生产情况 Advising Production Status
40．申请第三方验厂 Applying 3rd Party For Factory Audit
41．申请第三方验货 Applying 3rd Party For Inspection
42．验货未通过 Failed In Inspection
43．整改后申请重验 Applying Re-inspection
44．讨论装运细节 Shipping Issues Confirmation
45．告知客户出运计划 Keeping Client Informed Of ETD &
ETA
第四天 收款问题 Payment Terms
46．提交单据并向客户催款 Documents Submission & Payment
Push
47．收到客户付款通知 Receiving Payment Advice
48．请客户提供银行水单 Asking Bank Receipt
49．发现付款错误跟客户重新讨论 Re-discussion For Payment Error
50．告知客户款项收到 Payment Receiving Notification
51．请客户修改信用证 Proposing L/C Amendment
52．请客户接受信用证不符点 Proposing Acceptance To L/C
Discrepancy
53．讨论新订单付款方式 Payment Term Negotiation
第五天 处理投诉 Claim Settling
54．对于品质的投诉 Quality Complaints
55．对于交货期的投诉 Delivery Time Complaints
56．对于服务的投诉 Service Complaints
57．道歉并提出解决方案 Apology & Solutions
58．客户提出索赔 Compensation Claim
59．商量赔款金额 Compensation Negotiation
60．申请分批赔付 Application For Compensation
Installment
61．申请延期赔付 Application For Deferred Compensation
62．拒绝客户赔款要求 Compensation Refusal
63．讨论其他方式代替赔款 Compensation Alternatives
第六天 售后跟进 After-sale Service
64．询问产品销售情况 Inquiring Sales Condition
65．了解市场动向 Realizing Up-to-date Market Trend
66．讨论同类产品 Similar Products Discussion
67．针对缺陷提供改进方案 Solutions To Defectives
68．对于降低成本的建议 Cost Reduction Advice
69．给客户专业的意见 Professional Advice
70．推荐其他同系列的产品 Other Series Recommendation
71．给客户产品信息 Latest Products Information
72．告知售后服务电话 After-sale Service Hotline
第七天 其他日常工作 Other Daily Working
73．出差的自动回复 Auto-reply For Business Trip
74．通知客户展会安排 Fair Arrangement Inform
75．通知客户新网站完成 New Website Inform
76．公司地址变更通知 Updated Company Address Inform
77．邮箱地址变更通知 Email Change Inform
78．病假的自动回复 Auto-reply For Sick Leave
79．宣布公司的新规定 Announcing New Office Regulations
80．职务调动通知 Transfer Notification
81．内部工作调整通知 Internal Work Adjustment
Notification
82．休假通知 Annual Leave Announcement
83．离职通知 Resignation Announcement
84．退休通知 Retirement Announcement
第八天 私人往来 Personal Affairs
85．结婚通知 Marriage Announcement
86．请同事们聚餐 Inviting Co-workers To Dinner Party
87．产子通知 Announcing The Birth Of A Child
88．邀请客户聚餐 Inviting Customer For Lunch
89．跟客户讨论私人问题 Private Conversation With Customer
90．请客户帮忙 Seeking For Helping Hand
第九天 特别问候 Special Greetings
91．圣诞问候 X’mas Greetings
92．新年问候 New Year Greetings
93．春节问候 Chinese New Year Greetings
94．感恩节问候 Thanksgiving Day Greetings
95．万圣节问候 Halloween Greetings
96．长假问候 Holiday Greetings
97．祝贺新婚 Marriage Celebrating
98．祝贺升职 Promotion Celebrating
99．敬祝早日康复 Get-well Messages
100．寄送小礼物 Sending Out A Tiny Gift
第十天 细节问题 Issues In Detail
101．附件的问题 Attachment Issue
102．图片的问题 Photo Issue
103．邮件长短的问题 Content & Space Issue
104．签名的问题 Signature Issue
105．邮箱地址的问题 Email Address Issue
106．格式、行文、空格、空行和标点 Format, Writing Manner, Blank
Space, Blank Line & Punctuation
再版后记
十、文摘
^ 收 起
1．邀请客户见面 Requesting Business Appointment
2．讨论时间地点 Scheduling Visiting Itinerary
3．取消本次会面 Cancelling The Meeting
4．见面后的跟进 Follow-up After Meeting
5．展会后的联络 Contacting After Fairs
6．开发潜在客户 Developing Potential Customers
7．介绍自己的优势 Introducing Our Advantages
8．突出专业素养 Highlighting Specialties
第二天 商务往来 Running Business
Part 1 询盘处理 Dealing With Inquiries
9．回复新客户的询盘 Counteroffer To New Inquiries
10．回复有针对性的询盘 Counteroffer To Specific Inquiries
11．回复语焉不详的询盘 Counteroffer To Non-specific
Inquiries
12．跟进老客户的询价 Inquiry Follow-up For Current
Customer
13．给客户推荐新产品 Recommending New Product
14．回答客户的各种问题 Replying Multiple Questions
Part 2 报价处理 Offer Methods
15．快速准确的报价 Prompt & Accurate Quotation
16．详细专业的报价 Detailed & Professional Quotation
17．应对客户的砍价 Discussion On Pricing Bargain
18．多轮价格谈判 Price Negotiating
19．终确定价格 Final Price Confirmation
Part 3 细节处理 Detailed Issues Follow-up
20．给客户准备样品 Preparing Samples For Customers
21．向客户询问到付账号 Requesting The Courier Account
22．请客户支付样品费 Requesting Sampling Charge
23．询问样品是否满意 Asking For Sample Evaluation
24．讨论包装问题 Packaging Issues Discussion
25．讨论颜色问题 Colors Discussion
26．确认设计稿 Artwork Confirmation
27．了解客户的其他需求 Acknowledging Other Requests
第三天 订单操作 Orders Follow-up
Part 1 订单确认 Order Confirmation
28．收到客户订单 Receiving PO
29．付款方式谈判 Payment Terms Discussion
30．付款细节交涉 Negotiating Payment Issues
31．终订单确认 Confirmation For Final PO
32．给客户形式发票 Sending Out PI
Part 2 产前准备 Pre-production Preparation
33．准备产前样 Preparing Pre-production Samples
34．下单给供应商 Placing Order To Supplier
35．紧急修改包装 Packaging Re-confirmation
36．重新制作订单 Receiving Revised PO
37．重新制作形式发票 Making Revised PI
38．重新准备样品 Re-arranging Samples
Part 3 生产装运 Production & Delivery
39．告知客户生产情况 Advising Production Status
40．申请第三方验厂 Applying 3rd Party For Factory Audit
41．申请第三方验货 Applying 3rd Party For Inspection
42．验货未通过 Failed In Inspection
43．整改后申请重验 Applying Re-inspection
44．讨论装运细节 Shipping Issues Confirmation
45．告知客户出运计划 Keeping Client Informed Of ETD &
ETA
第四天 收款问题 Payment Terms
46．提交单据并向客户催款 Documents Submission & Payment
Push
47．收到客户付款通知 Receiving Payment Advice
48．请客户提供银行水单 Asking Bank Receipt
49．发现付款错误跟客户重新讨论 Re-discussion For Payment Error
50．告知客户款项收到 Payment Receiving Notification
51．请客户修改信用证 Proposing L/C Amendment
52．请客户接受信用证不符点 Proposing Acceptance To L/C
Discrepancy
53．讨论新订单付款方式 Payment Term Negotiation
第五天 处理投诉 Claim Settling
54．对于品质的投诉 Quality Complaints
55．对于交货期的投诉 Delivery Time Complaints
56．对于服务的投诉 Service Complaints
57．道歉并提出解决方案 Apology & Solutions
58．客户提出索赔 Compensation Claim
59．商量赔款金额 Compensation Negotiation
60．申请分批赔付 Application For Compensation
Installment
61．申请延期赔付 Application For Deferred Compensation
62．拒绝客户赔款要求 Compensation Refusal
63．讨论其他方式代替赔款 Compensation Alternatives
第六天 售后跟进 After-sale Service
64．询问产品销售情况 Inquiring Sales Condition
65．了解市场动向 Realizing Up-to-date Market Trend
66．讨论同类产品 Similar Products Discussion
67．针对缺陷提供改进方案 Solutions To Defectives
68．对于降低成本的建议 Cost Reduction Advice
69．给客户专业的意见 Professional Advice
70．推荐其他同系列的产品 Other Series Recommendation
71．给客户产品信息 Latest Products Information
72．告知售后服务电话 After-sale Service Hotline
第七天 其他日常工作 Other Daily Working
73．出差的自动回复 Auto-reply For Business Trip
74．通知客户展会安排 Fair Arrangement Inform
75．通知客户新网站完成 New Website Inform
76．公司地址变更通知 Updated Company Address Inform
77．邮箱地址变更通知 Email Change Inform
78．病假的自动回复 Auto-reply For Sick Leave
79．宣布公司的新规定 Announcing New Office Regulations
80．职务调动通知 Transfer Notification
81．内部工作调整通知 Internal Work Adjustment
Notification
82．休假通知 Annual Leave Announcement
83．离职通知 Resignation Announcement
84．退休通知 Retirement Announcement
第八天 私人往来 Personal Affairs
85．结婚通知 Marriage Announcement
86．请同事们聚餐 Inviting Co-workers To Dinner Party
87．产子通知 Announcing The Birth Of A Child
88．邀请客户聚餐 Inviting Customer For Lunch
89．跟客户讨论私人问题 Private Conversation With Customer
90．请客户帮忙 Seeking For Helping Hand
第九天 特别问候 Special Greetings
91．圣诞问候 X’mas Greetings
92．新年问候 New Year Greetings
93．春节问候 Chinese New Year Greetings
94．感恩节问候 Thanksgiving Day Greetings
95．万圣节问候 Halloween Greetings
96．长假问候 Holiday Greetings
97．祝贺新婚 Marriage Celebrating
98．祝贺升职 Promotion Celebrating
99．敬祝早日康复 Get-well Messages
100．寄送小礼物 Sending Out A Tiny Gift
第十天 细节问题 Issues In Detail
101．附件的问题 Attachment Issue
102．图片的问题 Photo Issue
103．邮件长短的问题 Content & Space Issue
104．签名的问题 Signature Issue
105．邮箱地址的问题 Email Address Issue
106．格式、行文、空格、空行和标点 Format, Writing Manner, Blank
Space, Blank Line & Punctuation
再版后记
十、文摘
^ 收 起
目 录内容简介
《十天搞定外贸函电》自出版7年来累计销售十余万册，不止帮助读者提升函电写作水平，更重要的是培养了一套实用高效的外贸谈判思维模式。近些年，外贸环境、沟通方式、国际主流邮件的写法和思维架构都发生了变革，作者的从业经历也更加笃厚，基于以上变化，作者对本书进行了如下几点修订：
1.梳理百余种外贸业务情景，以全新外贸思维模式为指导，处理业务棘手问题；
2.增加提纲挈领模块，重新编写或更新邮件，分享地道、精简、与时俱进的电邮内容和写作手法；
3.将函电写作与业务操作技巧融合，告别就函电讲函电的传统模式，助你提高订单成交率。
1.梳理百余种外贸业务情景，以全新外贸思维模式为指导，处理业务棘手问题；
2.增加提纲挈领模块，重新编写或更新邮件，分享地道、精简、与时俱进的电邮内容和写作手法；
3.将函电写作与业务操作技巧融合，告别就函电讲函电的传统模式，助你提高订单成交率。
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